Project Overview
Instead of the usual exam kits provided at HiQ service points at QUT, free good luck fortune cookies are being handed out with an accompanying campaign for a variety of communication channels.
The fortune cookie design reinforces the “good luck” message on the wrapper with one of five good luck fortunes inside, reminding students that they’ve got this during exam period.
Concept Development
The fortune cookie wrapper design was the high priority and came first in the process, with a quick one-day turnaround for printing to be completed in time for the exam period.
Formats
Digital Signage • Social Story • EDM Banner • Print
Tools
Procreate • Illustrator • After Effects