Project OVerview
Designed to showcase a diverse range of known and unknown services available at QUT, This Is Your Campus employs a visually engaging and vibrant design approach, complemented by photography, to effectively engage students and staff.
With the support of a communications officer and the head of digital signage, I conceptualized, photographed, and finalized the graphical elements for the format.
campaign messaging
The initial suite of signage included priority messaging for security call points, student merchandise at the bookshop, prescription and vaccination availability at Priceline on campus, and the free shuttle bus service between campuses.
Further visuals were created for end-of-trip bike / scooter storage, discounted gym memberships, medical centre services, locker storage, and on-campus pool access with free swim classes.
Sketches
Process Breakdown
All the files followed the same process:
Raw photograph → editing and touchups → character layout → details and messaging → final touches.
Photography
All the photos (excluding the security call points) were captured by me around Gardens Point campus. Each were composed with the character placed in a bottom corner and space for messaging in mind.
QUT Bookshop
P Block end-of-trip facilities
Gardens Point gym
X Block Medical Centre
Gardens Point pool
GP Priceline Pharmacy
Gardens Point shuttle bus stop
FormatS
Digital Signage • EDM Assets
Tools
Procreate • Illustrator • Lightroom Classic • Photoshop